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FAQ

The Ceemo Brand Quiz

How does the Ceemo Brand Quiz work?

Right now, Ceemo’s current MVP beta platform operates entirely off our proprietary algorithms; we haven’t even added AI yet!

As of June 2024, brand generation is based entirely upon your unique selection of 3 keywords that define how you want to be perceived by your customers. We’ve developed a database of proprietary color schemes, fonts, and design motifs that are then algorithmically matched with your chosen keywords. In fact, you’ll see the order in which they’re recommended as you cycle through the suggested colors and fonts.

The next part of our brand generator is currently in development! That’s our Crunchbase market insight engine. We’ve partnered with Crunchbase to develop a truly original approach to automating the market research that truly makes brands effective. Our algorithm will trawl recent investments in your industry, stage of the startup lifecycle, and your top 3 identified competitors. That will help us determine what brands are driving success for founders like you, helping them connect with similar customers and investors. We’ll then combine those insights with your strategy to recommend even smarter brands.

The next stage after that will be incorporating AI to speed up those insights, add even more nuance, and keep improving the brands we’re able to create for you. But even that is just the beginning! Our goal is to eventually create an entire marketing roadmap, so at the click of a button you’ll have every marketing asset you need before you even know you need it. But of course, as a startup ourselves, it’ll take time to get there!

What if I already have some brand elements I like?

If you already have some brand elements you like, but perhaps you don’t have a fully brand book, or maybe you aren’t sure if they’re WCAG/ADA compliant, that’s okay, we can still help at Ceemo!

Scroll down to check out our Custom Design Support FAQ for more info about how that works. But suffice it to say, Ceemo & our entire team are dedicated to support your journey as a founder. We’re here to help you, no matter how far along you are.

Why do I need to list my competitors?

You actually don’t have to list your competitors! That section of the quiz aren’t fully functional yet; remember, we’re still in beta. (Apologies about that!) If you can list them, that would be super helpful.

We’re developing a unique algorithm that will trawl investment data from our partners at Crunchbase, so we can derive insights about what brand trends work to help entrepreneurs succeed in your unique industry. Our goal is to infuse those insights into every brand we generate, to help you be more competitive.

Like we said, that part of the algorithm is not functional yet. (We’re planning to release it later in 2024.) If you want to skip that question on the Brand Quiz for now, you absolutely can. But including that information will be exceptionally helpful for us during our upcoming tests!

Once this new feature is available, of course we’ll let all of our users know so you can explore, see what new options are out there, and update your brand if you’d like to at that point. We’ll keep you updated!

I'm struggling to choose my keywords. Can you tell me more?

Choosing keywords can be an overwhelming process for some founders! That’s okay, we can help walk you through it.

Choosing keywords is about how you want to be perceived by your customers. As founders it’s easy to get wrapped up in how we see our own brands. But the goal of a good brand isn’t to preach to the choir, it’s to convert others to what we already see & love. 

First & foremost, try to take yourself out of the equation as much as possible. Instead, think about your customer’s point of view. Imagine they’re seeing your logo for the very first time. What do you want them to think about you? How do you want them to feel? That’s what your brand needs to convey! 

With that in mind, try not to overthink it. Go with your gut!

To start with, ask yourself: if someone can only learn & remember one thing about my company, what do I want that to be? Let that guide your first keyword selection.

For your second & third keywords, think about how they add color, flavor, and nuance to that first keyword. 

Remember, you can always narrow down the list by selecting the category tabs at the top! Narrow it down by Thoughts, Feelings and Relationships.

Thoughts are about concrete things people think about you. For instance, are you innovative? Advanced? 

Feelings are more about the emotions evoked by your brand. Do you inspire happiness? Positivity? 

Relationships are all about how you interact with your customers. Does that relationship need to feel friendly? Parental? 

We hope this helps to narrow it down for you! Bottom line, go with your gut and don’t be afraid to experiment. Choose three, go to the Results page, and see what pops up. But also feel free to hit the Back button, rearrange your keywords, or choose new ones, then see how that influences the results. Play! Have fun! Don’t stress. 

Do I have to accept the first brand recommendation?

Of course not! It’s just a suggestion. Please don’t feel like you have to go with the top recommendation. After all, you’ll be working with this brand for quite a while! It’s important that you love it.

Please feel free to scroll through, play around, and customize each individual element! That’s why the tabs at the top are there, to let you scroll through each section of your brand individually.

Click on Color to scroll through a bunch of different color schemes.

Click on Logo & Type to explore what font options are recommended, and to play with the format of your wordmark logo. You can put it in all caps, you can split it across several lines if your company name has multiple words.

Click on Marketing Kit to explore various design motifs to find one that feels like it fits with your brand style.

Please play, have fun, and create something you love! If the recommendation engine gets 80-90% of the way there, always feel free to contact us for custom design support too. Bottom line, we’re here to support you & your dream business!

What's a "Wordmark Logo"?

Logos are made up of multiple different parts, each with its own distinct purpose. Some logos only have one part, while others have many! Let’s define them.

An illustration showing the different segments of a logo, including the icon and the wordmark.

The Wordmark is the actual name of the company, spelled out in a typeface known as the “Headline Font”. Sometimes this can be particularly stylized, other times it can be quite plain. Occasionally you’ll see unique decorative elements, like some kind of shape, or even parts of letters removed. The wordmark is the central focus of a logo, the most important part, because it tells your audience who you are!

Some logos only have wordmarks. Think of companies like FedEx, The New York Times, or Coca-Cola. As of right now, Ceemo’s beta platform only generates simple typographic wordmark logos.

What’s the other segment of a logo? The Logo Icon.

Logo Icons are smaller, decorative elements sometimes viewed to the left of the wordmark, sometimes above it, etc. Think about the famous Nike swoosh, or the Batman symbol. Those are unique icons that pair with the wordmark to create a combined logo.

Some companies have logo icons, some don’t. You can absolutely have a full complete brand without an icon.

But if you want one, that’s perfectly fine! Here at Ceemo, we are working on two separate logo generator elements: a stylized wordmark generator and a logo icon generator. We plan to have them ready for you before the end of 2024. In the meantime, our team of expert designers are availalble at a discounted rate to help create the logo of your dreams!

When will the full custom logo generator be released?

We’re actively working on it right now and are planning to have it available by Q4 of 2024!

Do Ceemo's Font Suites require a paid font license?

No, absolutely not! We purposefully chose to use Google Fonts because there are no license fees at all.

Not many founders know this, but just because a font is installed on your computer does not mean it’s free for you to use for commercial purposes. Just as I’m sure you appreciate getting paid for your labor, font designers need to make a living too! They get paid by charging license fees for their creations. Believe me, especially in commercial settings, font license fees can add up fast! Especially if you’re embedding premium fonts on websites, in software, or in mobile apps. We’re talking tens, even hundreds of thousands of dollars! And if you get caught using a premium font without a license? Then you’re facing a potential lawsuit.

That’s why we’ve chosen Google Fonts as a font provider. Their fonts are free for (most) commercial purposes., although of course please be sure to read their license terms carefully to ensure your unique purpose is still in compliance. Once you’ve saved your Ceemo Brand Quiz, you’ll find a direct link to your fonts’ listings on Google Fonts, where you can download them for yourself and review the associated license.

This is just one of the many ways we’ve built Ceemo to protect founders from the many unseen risks & liabilities in startup marketing! We’ve got your back.

Can I download my generator logo?

Yes, of course! Ceemo subscribers in both the Launch & Pitch tiers will be able to download their wordmark logos from their Ceemo Brand Book.

In fact, Ceemo makes your logo available in 7 of your custom brand colors so you’re covered for any possible web, print, or design scenario! You’ll also get them in both SVG & transparent PNG formats. Why is that important? Because SVGs are scaleable, which means you could print your logo as small as a lipstick or as big as a billboard without any loss in quality! They’re also fantastic for web applications, because the file size is so small. Transparent PNGs are fantastic for using in your marketing assets, because they can be placed on top of promotional imagery, without a pesky background getting in the way. These two file types are industry standard for a reason!

If we end up helping you to create a customized logo, you’ll also still be able to download them in all those available colors & formats. Don’t worry, Ceemo always has your back!

 

I've heard AI logos can't be legally protected. Can Ceemo brands be protected?

Thanks to recent legislation in the EU and multiple court cases here in the US, that’s correct. AI-generated images cannot be legally protected. Which means if you use an AI logo generator, you won’t be able to legally protect your brand in the future. You could spend years building up a brand, only to have someone else come along and use it too, with no legal recourse.

This is why our current MVP does not have a full stylized logo wordmark & icon generator yet. We didn’t want to open our founders up to that gigantic potential risk! Instead we’re taking our time and developing a truly novel approach to logo generation that will be fully legally protectable once completed.

But that’s not finished yet! So what about the logos being created by our current beta?

Don’t worry, those are protectable too! Because right now there’s no AI involved at all. It’s all algorithms and text from properly licensed Google fonts. So yes. Your Ceemo brand is fully legally protectable, even now!

Custom Design Support

How does Ceemo Custom Design Support work?

We’re so glad you asked! The very first step is to set up a free 15-Minute Custom Design Support Intro Meeting

Once you’re a Ceemo subscriber, you’ll have access to a calendly link where you can schedule your free intro meeting. In that meeting, you’ll meet with our expert designers (more than likely, you’ll meet our founder, Heather! But you might meet one of our other expert designers, like Sarah or Kaely.) They’ll learn more about you, your company, your Ceemo brand quiz results, and what sorts of help you’re looking for. We’ll narrow that down to a specific goal (or goals) to accomplish together.

We’ll then discuss a plan to accomplish your goal(s), and provide an estimate for how much that will cost. We bill all custom design support based on a discounted standard hourly rate. If that proposal is amenable to you, then we’ll get started! 

If you have any questions at all or want to get a rough estimate, please always feel free to contact us! We’re always happy to work with you, answer questions, and come up with affordable solutions to get you what you need.

What kinds of design support do you offer?

At Ceemo, our experts are here to help support you & your business! If you need marketing creative work done, chances are we can either help or get you connected with someone who can.

Here are most common types of custom design support we offer to our subscribers:

  • Logo icon design
  • Stylized logo wordmark designs
  • Color scheme customizations
  • Integration with existing brand elements
  • Custom product illustrations
  • Customization of all Ceemo assets
  • Pitch Deck template customization
  • Pitch Deck narrative/strategy support
  • Pitch Feedback & Coaching Sessions
  • Our famous 2.5hr Pitch Deck Facelift sessions, where our experts help you craft your pitch narrative, implement your unique story, and craft visuals to go into your Ceemo pitch deck
  • Public Speaking Coaching
  • & much more!

Everything we do is charged at the same standard discounted hourly rate. When you’re logged into the Ceemo app, look for the big blue “Get Support” button on the lower left menu to schedule your consult today!

Can You Help Me Create a Custom Logo?

Yes, we absolutely can! We have a team of expert designers ready & willing to help support your custom design needs.

Our friendly expert designers are here and happy to help! Just click the “Get Support” button within the Ceemo app to schedule a few 15-minute introductory call with our experts. We’ll come up with a plan together and prepare a discounted proposal, if required. We can do all sorts of things to help support your design needs.

If you’ve found the perfect stock logo icon that you want to combine with your Ceemo generated wordmark, we can do that.

If you’ve sketched out the perfect logo, we can bring it to life!

If you just have a vague idea of what you want your logo to feel like, we can help give that shape and make it a reality.

Once we’ve created a full logo you love, our experts can upload it to your Ceemo account so you’ll be able to generate assets with your own custom logo. Don’t worry, we’ve got your back! And in the meantime, we’ll keep working on developing our full stylized wordmark & icon generator, so that one day soon you’ll be able to do all of this instantly on your own with Ceemo!

What Other Custom Design Support Do You Offer?

At Ceemo, our goal is to help you build the startup of your dreams. We’ll try our best to help support you with your marketing, design & pitching needs as best we can! To give you a quick overview, here are a few basics we cover:

  • Custom logo designs.
  • Custom color schemes (either combining existing elements or 100% custom).
  • Pitch Deck Storytelling Consults, helping you craft a compelling narrative for investors, sales, or sponsorships.
  • Pitch Deck Facelifts, where our experts help you fill in your Ceemo templates, streamline your story, and create custom graphics.
  • Other marketing template customization & support, if you need to make tweaks to your other Ceemo assets.
  • Refer you to trusted experts who can help solve a wide range of common startup challenges & needs.

The only thing we absolutely can’t do with regard to your pitch decks is work on your financials. Sorry, that’s outside our area of expertise! But we can help refer you to experts we know & trust who will be able to help support you!

Pitch Decks & Marketing Assets

How does Ceemo generate marketing assets?

Our amazing team here at Ceemo has created an entirely unique & proprietary engine for generating marketing assets in Google Slides. We’ve devised a system for color schemes with established rules for maintaining WCAG/ADA color contrast requirements, and a coding language that applies and maintains those rules throughout all the assets we generate. That way you never have to worry about what color goes where, what font should be used at what time, or what you have to do to remain compliant with accessible color contrast regulations.

Right now we have a set of master marketing asset & pitch deck templates, which were designed, written, and created by our Founder, Heather Lawver. (She’s the one who has helped minority founders raise over $173 million in venture capital!) Heather has taken everything she’s learned and used it to create the assets we’ll create for you. She also wrote mini-textbook guides tucked away in the presenter notes, to help walk you through how to best utilize each template, craft your narrative, and scale your company.

If you’d like a more detailed walkthrough of how exactly the asset creation & customization process works, we’ve created a guide that’s available on our Google Policy information page! Check it out, and as always, if you ever have any questions you’re always welcome to contact us.

Why does Ceemo generate assets in Google Slides?

For the beta MVP of our platform, we wanted to generate assets in a platform that was completely free to users, offered great design functionality, and could export to as wide a variety of other software formats as possible. That left only one option: Google Workspace!

We really appreciate that Google Slides is highly flexible, free to use, great for teams working together, and can export to Microsoft PowerPoint, PDF, PNG, and even SVGs. Once your assets are in PowerPoint format, it can then be imported to just about any other leading software – Canva, Keynote, etc.

Google Slides is even flexible enough that it can be used to create so much more than just slide decks! With Google Slides, you can edit the “paper” dimensions to suit just about any possible design need. That’s how we’re able to generate things like letterhead, one-pagers, business cards, and even social media posts for Instagram or Facebook.

Please keep in mind though, this is just the start for Ceemo! Google is just the beginning. We’re already developing a tool to allow users to bypass Google entirely and download their Ceemo pitch decks in Microsoft PowerPoint.

Beyond that, we’d absolutely love to be able to generate assets directly in Canva as well! 

What if I want to edit my marketing assets or pitch decks in PowerPoint, Canva, Keynote, etc?

The beauty of Google Slides is that it can export to just about any other leading pitch software! Every pitch deck template we generate includes two slides at the end that have detailed instructions on how to download your deck from Google Slides and import it into PowerPoint or Canva. For Keynote, simply follow the PowerPoint download instructions, then open your exported .pptx file in Keynote.

Are you planning to add any other marketing asset types?

Absolutely! Right now Ceemo automatically generates multiple types of marketing assets in your unique brand, including:

  • Pitch Decks
  • One-Pagers
  • Letterhead
  • Business Cards
  • Social Media Templates

We have extensive plans to continue developing additional types of marketing assets, as well as variations on existing asset types. For instance, with Pitch Decks alone, we’re planning to add:

  • Email-style Pitch Decks
  • Investment stage-specific decks
  • Sales decks
  • Non-Profit sponsorship decks
  • Business plans
  • & more!

When it comes to social media assets, we’re excited to generate things like profile banner images, branded avatars, and more.

One thing our founder is most excited about is eventually generating full UI/UX design systems in Adobe Figma, to help founders develop designs for their very first prototypes of websites, software, or mobile apps. (If you happen to know anyone at Figma and would be willing to make an introduction, we’d be immensely grateful!) This would be especially valuable, as everything Ceemo generates is fully WCAG & ADA compliant. Full compliant design is often a really expensive proposition for early stage startups, yet it can present a huge legal liability down the road!

Suffice it to say, we have big plans for the types of assets & overall value Ceemo will continue to provide for our founders! Stay tuned, big things are coming your way.

Is it true your founder has helped others raise $170 million?

Yes indeed! Throughout her ten year career, our founder, Heather Lawver, has helped other entrepreneurs raise over $170 million in venture capital. Over $20 million of that was during Ceemo’s initial test pilot phase, which went to 100% underrepresented founders. Those figures encompass any brand/company strategic narrative & pitch decks that she specifically worked on with those founders. 

Beyond that, she’s also taught countless classes for various accelerators, universities, VC firms, and startup ecosystem events. There’s no telling the broader impact her overall methods have had, but we can at least confidently say that the figure is at least $170 million!

Why do I have to give you access to my Google account to generate assets?

Because we use Google Slides in order to generate marketing assets, we need to request permission to access your Google account in order to deliver your assets to you.

We fully recognize & appreciate that the Google Permissions request is a big ask. Unfortunately, the way Google’s APIs are structured, we had no choice but to utilize their most expansive & restricted API access in order to accomplish our task. Literally all we’re doing is copying a template from our service account and pasting it into your account. But in order to do that, the only option Google has for us is to request access to your entire Google Drive.

Because we recognize what a huge leap of faith that is, we’ve built our MVP to immediately revoke permissions the moment that copy/paste process is complete. We do not retain your Google account information in any way!

In order to utilize this restricted Google API access, we had to go through a lengthy & rigorous approval process with Google. It took 4 months and required a full code review by Google, as well as indepedent third party security testing known as CASA Tier 2. Google verified & then independently tested that our code was only doing precisely what we said it would: creating an asset in our Google service account, copying it, then pasting it into your account, before immediately disconnecting access and deleting your account information.

We passed that security review with flying colors and were granted permission by Google to use that restricted API scope. We have to submit to additional reviews periodically in order to maintain it.

Everyone at Ceemo knows this is not ideal! We really wish Google had a less extreme API option for simply depositing a file into your account. But until they decide to build that, we have to work with what we’ve got.

Because we recognize that sheer amount of trust we’re asking you to place in us, we are developing an option to bypass Google entirely and instead download all your Ceemo assets in Microsoft PowerPoint. Please keep an eye on our News blog for updates about when that’s coming out!

If you’d like to learn more about how we utilize Google, please feel free to check out this page for more info.

What if I need help editing or customizing my marketing assets or pitch deck?

Don’t worry, every Ceemo subscription comes with one free hands-on, 1:1 customer support session per month! Just click the “Get Support” button inside the app to find instructions on how to schedule your meeting. We’ll be happy to help answer questions, solve any technical issues, or even just help with things like strategy, storytelling, and design.

If you end up needing more than that 15-minute meeting for things like consulting or design services, our team can help figure out what you need and prepare a discounted proprosal to get your custom support needs taken care of! Ceemo is always here to help as best we can to ensure that your startup or small business dreams become a reality.

What if I need help creating a unique type of marketing asset?

Again, our team of experts are here & happy to help! Just click the ‘Get Support’ button in the app and chat with our team to get started. We’ll chat with you, figure out the best way to get your needs taken care of, and prepare a custom discounted proposal.

What if I encounter an error code when trying to generate an asset?

Oh dear, we’re sorry if that happens! It’s sadly inevitable with tech, sometimes things get a little finicky.

More often than not, the errors we see most commonly are when Google didn’t get all of the permissions it needed to fully access your Google Drive. So if you get an error message the first time you try to generate an asset, simply return to your Asset Library and try to generate it again. Oddly the way Google has recently redesigned their UI, the second time usually works just fine.

If that doesn’t work, or that wasn’t your issue, of course you are always more than welcome to click the ‘Get Support’ button within the app at any time! Getting help with technical errors does not count toward your limited expert support time per month! So please feel free to email us, message us on our Discord server, or schedule a quick zoom meeting. Typically speaking email is the fastest way to get a response. We try our best to respond within 1-2 business days at the max.

Subscriptions

What is your refund policy?

If you have not yet completed your brand quiz, you’re welcome to contact us for a full refund within 30 days. If you have already completed the brand quiz and generated your brand assets, we do not offer a refund at that point. But please feel free to reach out to us as we are happy to review that on a case by case basis. We do reserve the right to amend that policy going forward.

What happens if there's a service outage?

As a beta participant, we’ll ask for your patience & understanding, as we too are a startup! There are bound to be occasional glitches during the beta development process. Of course we will always do our best to offer only the best quality service! But the occasional risk of glitches is part of why we’re offering such a significant discount for your participation in the beta. We hope that’ll offset any temporary frustration or issues that may arise from the software still being in beta.

What if I run into a technical problem?

You’re always welcome to contact Support, or post a message in the Support channel on our Ceemo Galaxy Discord server!

Are you going to sell my data or startup details?

Generally speaking, no! In fact, once your Ceemo pitch deck has been generated and placed in your Google Drive, we no longer have any access to it. So when you start filling in your pitch content, for instance, no one at Ceemo is looking over your shoulder or downloading any details about your startup.
The only time we will see any details about your startup is if you agree to participate in one of our live events, like a live community pitch deck facelift session, or if you share details in our community discord server. Anything you share there, you should share with the understanding that it may become public. But Ceemo certainly won’t be selling any of that information.
What data will we collect? Our main goal in building Ceemo is to demolish the statistic that less than 2% of all venture capital reaches underrepresented founders. To that end, we will be tracking some impact data to see if we’re successfully increasing the odds of you securing funding or building a sucessful startup. Occasionaly we’ll ask our beta participants if they’ve received any kind of investment, a loan, if you seen an increase in sales; that sort of thing. But your participation in that is always voluntary! That said, if any of your investment information is public record, e.g. on Crunchbase, we’ll likely have access to that at some point.
We’ll also be tracking basic website stuff, like usage rates, how many marketing materials are generated, which templates and design motifs are most popular, which recommendations are chosen most often, etc. But all of that is collected for the purposes of improving the site & the services we provide, all in furtherance of our underlying mission.
What data will we share/sell? Right now we do have plans to potentially share impact data with our partners at Crunchbase, because they’re also heavily invested in our mission to advance equality in venture capital. We’re also really excited about the opportunity to see what other ways data might be able to drive insights in branding, marketing, color theory, and overall streamlining/accelerating of the startup & venture capital process. We want to make startup life easier & more efficient for founders, so we’re sure as Ceemo continues to grow, the data will offer exciting possibilities to accomplish that goal. We don’t know yet what all those possibilities are, so we do reserve the right to explore them as they come up. But rest assured, we’ll always be honest, transparent, and open about that through our Privacy Policy, Terms of Use, and most importantly, in all our dealings directly with you! We sincerely hope we’ll earn your trust as a dedicated force for good in the startup ecosystem.
As always, you’re welcome to explore our Privacy Policy and Terms of Use. But we hope this less legalese explanation will set your mind at ease!

Do you offer bulk discounts for accelerators or universities to participate in the beta?

Yes, we do! Please reach out to our founder at heather@ceemo.ai to discuss your program’s unique size and needs.

I got my first Ceemo subscription through an accelerator. How do I extend my subscription after the program?

Thank you for your interest in extending your Ceemo subscription! It’s super easy to maintain access to everything Ceemo offers. Within the App, click on “My Account”, then click on “Manage on Stripe”. That will allow you to enter your billing details and extend your subscription past the expiration of your initial sponsored subscription through your accelerator program.
Don’t forget, though, if you ever run into any issues you’re always welcome to contact us for help or click the “Get Support” button inside the app!

Ceemo General FAQ

How is Ceemo related to Perfectly Pitched Inc?

Ceemo.ai is developed by Perfectly Pitched Inc, our parent company! They launched in 2021 as a consultancy, supporting early stage entrepreneurs with their branding, marketing, and pitch decks. After helping minority-led startups raise over $10 million in their first year, our founder realized she was doing something uniquely effective at overcoming the biases that keep less than 2% of venture capital from reaching underrepresented founders. Naturally she couldn’t help but think how to make that impact venture scalable! Ceemo is the result of that effort. 

What all can the Ceemo platform do today?

As of June 2024, the Ceemo platform offers a 4-step quiz where you start with step 1, telling us your company name, a few details about your industry & where you are in the startup lifecycle.

In step 2, you can search for your top 3 Competitors via our API integration with Crunchbase! Right now it only shows you the logos of your top three competitors. We’re hard at work completing an exciting algorithm that’ll decipher the branding trends among your top competitors, and within recent investments in your industry as a whole. We were really hoping to have this available on day one, but we want to make sure it’s truly ready for primetime before releasing it.

In step 3, you get to tell us how you want to be perceived by your customers! Choose three keywords, putting them in order from most important to least important. These perceptions will then drive the creation of your brand!

Finally, in step 4, you’ll see what our smart algorithms have recommended for your Typographic Logo, Color Scheme, open-source Font Suite, and Marketing Kit! You can get granular and change up any of these individual elements, refining them to suit your tastes while still fitting your unique strategies. You can see the next recommendations in each of your brand elements, selecting your color, fonts, and marketing kits independently until you create something uniquely you!

Your marketing kit is a unique theme of design motifs that decorate your pitch deck, and soon, your other marketing materials as well!

Once you’ve created a brand you love, Ceemo will save it to your profile and open up access to both you Ceemo Brand Book and your own Asset Library.

In your Ceemo Brand Book, you’ll find the following:

  • Download your wordmark logo in 7 different brand colors as both SVGs & transparent PNGs.
  • Download or embed your open-source Font Suite.
  • View your color scheme & copy all color hex codes.
  • Refer back to your core identity keywords to guide your marketing messaging.
  • Access your Accessibility Guide to maintain the WCAG/ADA compliance that’s baked into your Ceemo brand.

In addition to your Brand Book, you can also access your Asset Library, where you can generate a wealth of marketing assets, all automatically in your fonts & colors! Depending on your subscription tier, you can create the following:

  • A 40+ slide Pitch Deck
  • One-Pagers with 8 different styles for investment or sales
  • Letterhead
  • Business Card
  • Social Media image post templates with 50+ designs

All of these assets are generated in your fonts, colors, and unique design motifs all in Google Slides. They can then be exported to Microsoft PowerPoint, PDF, PNG, or SVG formats. That way you can edit them in just about any major software platform you prefer.

Best of all, every asset comes with a full mini-textbook guide to how to craft compelling narratives and conquer marketing strategy, written by our founder, Heather Lawver, who’s helped entrepreneurs raise over $170 million in venture capital.

The other great thing about Ceemo is that we’ve created your brand and your assets to be fully WCAG & ADA compliant. That means all of your colors will pass various contrast requirements, ensuring they’re visible for the vast majority of people, despite vision impairments like color blindness. This is a great way to ensure your message is reaching the widest possible audience and helping you to avoid significant liabilities that many founders — and designers! — aren’t even aware of.

Finally, if you have existing brand elements or would like us to generate custom color schemes or logos, our design team has the capacity to edit your Brand Book on the back-end. We can input custom colors, or an entirely new color scheme, which will then be saved to your profile so you can access that scheme in your Brand Book, or generate new assets with it. We can also upload custom logos, to add a little more style, flair, and personality to your unique logo. 

That’s what Ceemo can do for you today! Keep reading to see what’s coming soon.

What features are coming soon?

Right now our development team is currently working on what we refer to as ‘Ceemo Brain 2.0’, an updated and more refined version of our brand generation algorithm. It will do the following:

  • Add greater nuance and clarity to brand generation.
  • Greatly increase the number of color scheme options. 
  • Introduce industry specific color trends.
  • Allow users to select their favorite & least favorite color families, to ensure the algorithm recommends brands that are both strategically and aesthetically perfect for you.
  • Expand our Marketing Kit library.
  • Code the Marketing Kits to the algorithm, basing the recommendation on your unique strategies.

This will be a huge quality improvement and allow users to create even more refined brands!

After that, we’re thrilled to begin working on the technological development of our more elaborate customized Logo Wordmark generator, followed by the Logo Icon generator. 

That’s what’s coming up soon for Ceemo! Be sure to follow our News section for updates as they come up.

What do you have planned for the platform going forward?

We have huge plans for Ceemo going forward! We want to explore additional marketing materials and applications for our color scheme application system. Here are a few other marketing materials on our horizon:

  • Menus
  • Website & App Design Systems for Figma prototyping
  • Investment stage-specific Pitch Decks tailored to Pre-Seed, Seed, Series A, and beyond
  • Emailable “Leave Behind” Pitch Decks
  • Non-Profit Sponsorship Decks
  • Sales Decks
  • Brochures
  • Envelopes
  • Email Signatures
  • Partnerships with website creators, for instant site branding
  • And so much more!

We’re also raising our pre-seed round right now in order to fuel the development of our own proprietary AI pitch narrative feature! If you’re interested in learning more about joining our pre-seed round, click here.

What's the mission behind Ceemo?

Here at Ceemo, we’re dedicated to making early stage startup marketing easier & more cost-effective than ever. Why? Because we believe that’s one of the very first barriers that sets underrepresented founders behind.

For founders who get a Friends & Family round, they spend an average of $30,000-$50,000 on branding, marketing materials, and pitch decks. If you don’t get that Friends & Family round, though, you’re more likely to struggle trying to cobble those things together yourself. That can take up to four times as long, making you seem slower, less market ready, and less competitive by comparison. That starts you out ten steps behind on day one! It’s no wonder then that less than 2% of venture capital reaches women, BIPOC, LGBTQ+, and disabled founders.

And every bit of that is just plain wrong.

We can’t solve the prejudices and biases that contribute to that atrocious disparity in funding. But we can use technology thoughtfully to overcome the structural inequality in access to foundational marketing materials.

That’s why we created Ceemo. We’re not looking to replace human creativity. We just to make it easier for you to get from zero to one! We want you to have an easier time launching your startup and securing funding, so that you can afford to hire marketing professionals faster.

Ceemo will be there with you every step of the way, as your friendly automated CMO. Our goal is to ensure that we grow right alongside your startup, giving you everything you need on day 1, day 10, day 100, and beyond. As your startup grows, your marketing needs will change and evolve. Ceemo will be right there, offering you new templates, new guidance, and new possibilities, tailored to each stage of your startup. We’re your partner in all things startup storytelling.

How can I help with your underlying mission?

Thanks for asking! First & foremost, please spread the word! Tell everyone you know who’s either a startup founder or looking to launch their own startup about the Ceemo beta.

Second, if you work with or know of any early stage startup accelerators or university-based entrepreneurship programs, please send them our way too! We can tailor Ceemo Beta packages to support their programming needs.

Third, we’re raising our own pre-seed round right now! If you know any Angel, Pre-Seed, or Seed investors who are passionate about leveling the venture capital playing field, B2B SaaS, and the power of AI/ML, please send them to our Investor page!

Fourth, we’d love any and all introductions you could offer to connect us with the following companies:

  • Canva’s API Beta Program
  • Google Workspace
  • Adobe
  • Squarespace or Wix
  • Moo.com or VistaPrint.com

Finally, if you’re an investor, please do everything you can to fight for equality in venture capital! Invest in women, BIPOC, LGBTQ+, and disabled founders. We routinely produce better results, despite getting by on less than anyone else in the industry. Every financial advisor talks about the importance diversifying your portfolio. Diversify yours by diversifying the founders you invest in. We’ll all be better off if you do, and I bet you’ll make more money too.

What's your connection with Techstars?

We’re a proud Techstars portfolio company, as part of the 2023 Techstars Atlanta powered by J.P. Morgan cohort led by Melissa Pegus.

We’re also a proud partner of multiple Techstars cohorts, helping to prepare their founders to shine on Demo Day & increase their odds of securing funding post-program!

What's your connection with the Halcyon Incubator?

Our founder was a fellow in the very first cohort of Washington DC’s Halcyon Incubator way back in 2014! Perfectly Pitched, our parent company, was launched when Halcyon offered to hire Heather in 2021 to support their Opportunity Intensive program with their branding & pitch decks. We’re proud to be part of the Halcyon family, both as an alumni and a partner!

Is Ceemo led by an underrepresented founder?

Yes, proudly so! Our founder, Heather Lawver, is a female, LGBTQ+, and disabled founder. You can learn more about her and the rest of our team on the About page.

What if I have more questions?

Then please feel free to reach out to us here, any time! We’re always happy to help.

Thank you! Hope to hear from you soon! Buh-bye for now!